Latest.

Jul 21, 2025Bleacher ReportAmerican Conference unveils 'Soar the Eagle' mascot, logo, video in rebrand from AAC (opens in a new tab)
Jul 21, 2025CBS SportsAAC changes name to 'American Conference,' introduces mascot Soar as part of rebranding intiative (opens in a new tab)
Jul 21, 2025ESPNAAC rebrands as 'American Conference,' adds eagle as mascot (opens in a new tab)
Jul 21, 2025SporticoThe eagle is branded: The American unveils first conference mascot (opens in a new tab)
Jul 21, 2025The American ConferenceAmerican Conference launches modernized brand identity ahead of Football Media Days (opens in a new tab)
Jul 21, 2025UPIAAC rebrands as American Conference; first one with live mascot (opens in a new tab)
Jul 21, 2025Yahoo SportsAAC rebrands to 'American Conference' and announces new mascot ahead of 13th season (opens in a new tab)